We have changed

March 31, 2020
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After 10 years, we have rebranded as Livv Housing Group. Our new brand reflects a simplified board structure and grass roots approach to quality housing and strong neighbourhoods.

Our Group structure has reduced from seven companies to one over-arching regulated parent company, for simplified and efficient decision making.

The change will also streamline services for customers, with a commitment to putting you at the heart of Livv, a housing organisation they can talk to and trust.

We will be investing £116 million in an improvement programme to our properties over the next five years. This will see thousands of new kitchens and new bathrooms installed in homes across the borough each year alongside 1,200 energy efficient boilers per year.

We will also be:

  • spearheading a major construction programme and has committed to building 300+ new homes annually, which will consist of a mix of shared ownership, affordable rent, rent to buy and outright sale to help address the housing crisis in the borough.
  • introducing an improved lettings standard – for example, the decoration of homes new Livv customers move into or for customers going through homeswaps.

At our heart we will still have social value close to our heart, which will continue under a Community Benefit Structure underpinned by a community investment strategy. This will carry on the sector-leading reputation we have built up over the years for using our resources to help support people and make communities better by getting to the root of issues and shaping solutions that respond to them.

We know that there’s no place like home. The restructure and rebrand puts customers and communities at the core of the business and at the forefront of all our operations, underpinned by a new three year corporate plan. The strategy is about the future: forging opportunities for happy, healthy lives and safe, friendly neighbourhoods.

It’s exciting times, after 10 years as First Ark Group, we are embarking on the next stage of our evolution as we become business ready for the next decade and beyond, ever committed to making a positive impact and creating flourishing communities.

Léann Hearne, Group Chief Executive Officer at Livv Housing Group
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