Dilute, delay or do it. These were the three practical decisions I faced as our 12-month-in-the-making rebrand ended up on a collision course with the start of a pandemic lockdown.
How to rebrand during a pandemic
Our CEO, Léann Hearne, speaks to Liam Turner from Housing Digital about the practicalities of going through a rebrand right on the verge of a global pandemic.
Find out more about the decisions we faced while keeping our customers and staff safe and informed; read the full article over on Housing Digital.