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Press release

After 10 years as First Ark Group, the Knowsley-based social housing and impact business is rebranding as Livv Housing Group.

The new brand reflects a simplified board structure and grass roots approach to quality housing and strong neighbourhoods, captured in a new strapline ‘Positive impact. Flourishing communities.’

The Group structure has reduced from seven companies to one over-arching regulated parent company, to facilitate simplified and efficient decision making. This includes Knowsley Housing Trust (KHT).

It also streamlines services for customers, with a commitment to putting them at the heart of Livv, a housing organisation they can talk to and trust.

Livv is now set to invest £116 million in an improvement programme to its properties over the next five years. This will see thousands of new kitchens and new bathrooms installed in homes across the borough each year alongside 1,200 energy efficient boilers per annum.

It is also:

  • Spearheading a major construction programme and has committed to building 300+ new homes annually, which will consist of a mix of shared ownership, affordable rent, rent to buy and outright sale to help address the housing crisis in the borough.
  • Improved lettings standard – for example, the decoration of homes new Livv customers move into or for customers going through homeswaps.

Livv will still have social value close to its heart, which will continue under a Community Benefit Structure underpinned by a community investment strategy. This will carry on the sector-leading reputation the organisation has built up over the years for using its resources to help support people and make communities better by getting to the root of issues and shaping solutions that respond to them.

Léann Hearne, Group Chief Executive Officer at Livv Housing Group, said:

“We know that there’s no place like home. The restructure and rebrand puts customers and communities at the core of the business and at the forefront of all our operations, underpinned by a new three year corporate plan. The strategy is about the future: forging opportunities for happy, healthy lives and safe, friendly neighbourhoods

“It’s exciting times, after 10 years as First Ark Group, we are embarking on the next stage of our evolution as we become business ready for the next decade and beyond, ever committed to making a positive impact and creating flourishing communities.”


Notes to editors

For more information please contact:

Rachael Richards, 07508 917509 or

Diana MacCarthy 07387 140829.


About Livv Housing Group

Livv is a housing business and more. We provide over 14,000 homes across Liverpool City Region and the North West, plus apprenticeships, training, health and local projects to build flourishing communities. We’re positive, respectful partners who take the lead, do what we say and help others to unlock their potential.

Here for good

Livv is all about creating social impact. We exist to unlock people’s potential and help communities flourish, through first-class homes to rent or buy, extra support for those who need it and reliable, value-for-money services for all. We’re in it for the long-term: investing in people, places and properties – and determined to achieve a positive return.

On the up

We’re firmly focused on the future: forging opportunities for happy, healthy lives and safe, friendly neighbourhoods. Livv embraces new thinking, smart technology and green approaches to build and maintain homes, serve our customers and protect the environment. We’re a modern, trustworthy and inclusive business.

Taking a lead

Our work relies on close, effective partnerships and clear, open communication. Our culture is about doing things together to achieve more – with customers, communities and partner organisations. We have the energy, courage and ambition to set the standards others will follow.